As part of a collaborative team tasked with developing a digital degree show alternative (due to COVID-19), I was a key contributor in several critical areas. My work included concept development, defining the brand identity, and assisting with internal presentations. I also helped manage project assets and personnel, and successfully executed the social media advertising campaign used to drive the website's launch.
This project was honoured with two nominations for the 2021 IDI Graduate Awards in the Brand Identity and Design for Digital categories, and ultimately received a Commendation.
Strategy
We first pitched our strategy to the class and our tutors using the presentation below.
We outlined our concept, branding, deliverables and timeline for the project.
Video Slides from Strategy Presentation
Once we were selected to produce the degree show we began sending our brand assets to the class including the colour story and custom typeface and asked the class for various assets to start our social media campaign.
I made various presentations for the class in the following weeks to ensure we stuck to our timeline and collected all relevant assets from the class group. I played a huge role in managing these assets and communicating with the class about what was required.
Above is an example of one of the presentations asking the students for their response to a brief in which we required them to make an ident to create a larger showreel.
Campaign
Our final ident showreel which played automatically upon launching our website.
We used these idents in our Instagram campaign. They were used to tease the show on our Instagram stories and also posted to the main feed in between student profiles.
We included a series of video interviews with students and professionals as content for our website. Our aim was to reassure nervous students by hearing the worries of other students also graduating in the middle of a global pandemic.
We interviewed 4 professionals to provide tips and tricks for starting in the industry after graduation. These interviews were available on the graduate website we launched and were free for anyone to access.
Unfortunately, The website was only live for 1 year, it is no longer available to view.
You can view the full social media strategy and layout on Instagram here @lsadgraphicdesign
