As part of a group project, we developed a strategy for our online degree show at the end of university.
With the help of my group I carried out a social media campaign to launch our website which showcased our graduating class and a selection of their work.
Meet the team
Strategy
We first pitched our strategy to the class and our tutors using the presentation below.
We outlined our concept, branding, deliverables and timeline for the project.
Once we were selected to produce the degree show we began sending our brand assets to the class including the colour story and custom typeface and asked the class for various assets to start our social media campaign.
I made various presentations for the class in the following weeks to ensure we stuck to our timeline and collected all relevant assets from the class group.
I played a huge role in managing these assets and communicating with the class about what was required.
Above is an example of one of the presentations asking the students for their response to a brief in which we required them to make an ident to create a larger showreel.
Campaign
Our final ident showreel which played automatically upon launching our website.
We used these idents in our Instagram campaign. They were used to tease the show on our Instagram stories and also posted to the main feed in between student profiles.
Our campaign via our instagram stories.
We posted various teasers to create a buzz for the launch of the website.
we spread these posts over 2 weeks, posting each student's profile on our stories for promotion as well as other information about the website towards the end of the campaign.
student profile
Here is an example of the student profiles we posted on the main feed.
we posted 3 students a day every 2/3 days for two weeks. Each post included a little look at the student's personality, a showreel of their work , and a hero image for the project they were including on the graduate website.
All of these profiles were produced and edited by eala and I.
We included a series of video interviews with students and professionals as content for our website. our aim was to reassure nervous students by hearing the worries of other students also graduating in the middle of a global pandemic.
We interviewed 4 professionals to provide tips and tricks for starting in the industry after graduation. These interviews were available on the graduate website we launched and were free for anyone to access.
Main Grid posts to promote the content available on the website.
Lastly, we were lucky enough to have LIZA ENEbeis join us on the website launch day. She provided us with valuable insights via zoom as we virtually celebrated the launch of our degree show.
Eala and I were responsible for this live launch and interviewing LIZA.
I performed well under this pressure and believe we had a successful campaign and website launch.
Unfortunately, The website was only live for 1 year, it is no longer available to view.
YOu can view the full social media strategy and layout on Instagram here @lsadgraphicdesign
tHis project was nominated for two IDI graduate awards in 2021.
The two categories were brand identity & Design for digital, for which we received a commendation.
