A promotional campaign for a typeface called masqualero designed by monotype.
I was tasked with understanding its characteristics and promoting the typeface in a way that suited those characteristics.
As masqualero was inspired by the great jazz player miles Davis and it contained 3 different weights I chose to showcase the characteristics through three classic movies.
I used bold colors and a modern jazz score to bring the contemporary classic vision to life.
The pitch deck that accompanied my motion design.
