As part of my role at Soho Print Store, I was tasked with developing and producing sellable art prints for both in-store and online customers, targeting local Londoners and tourists.
The Soho Pubs Initiative
This project evolved into a series of illustrated Soho pubs. This initiative was specifically designed to capture local interest and provide unique, location-specific souvenirs, adding a distinct product line to the store’s inventory.
The final artwork combined traditional and digital methods: the initial illustrations were created using pen on paper, which I then professionally edited, formatted, and prepared digitally for high-quality reproduction and commercial sale.
The art prints are available to buy here
